Neleman introduces authentic chocolate milk in vintage bottle from O-I

Neleman introduces authentic chocolate milk in vintage bottle from O-I

Schiedam - Owens-Illinois, Inc. (NYSE: OI), the world’s leading glass container manufacturer, is supplying the bottles for Neleman’s latest product: daily fresh, organic, fair-trade chocolate milk. The traditional-looking 500 ml bottle recalls the classic glass milk bottles of earlier times and emphasises the pure and sustainable nature of the chocolate milk. 

Choosing glass was the obvious choice for Neleman. Glass not only radiates quality and purity but its unique properties make it the sustainable packaging of choice. As O-I is the global expert in the production of sustainable and brand differentiating glass containers, it became Neleman’s preferred partner.

"Both O-I and Neleman prioritise sustainability. We partnered last year to create the glass containers for the '50 Reasons & 30 Wishes' organic wines," says Sacco Jansen, Account Manager Food & NAB Benelux at O-I. "So we are proud that our glass has been chosen again, this time for an authentic milk product. Along with the fact that we both convey a message of sustainability, it confirms our good relationship."

Neleman is meeting the rising consumer demand for fair, sustainable, pure and safe products with its organic, fair-trade chocolate milk. The 500 ml Fraicheur bottle was chosen for its compatibility with the image of pure, fresh chocolate milk. The traditional look of the glass container creates a sense of nostalgia for the milk bottles of earlier times.

Derrick Neleman, founder of Neleman: "We wanted to see the purity of our product reflected in the packaging. With the traditional look of this new bottle, O-I did an excellent job of interpreting our desires and values. Furthermore, the flavour of the chocolate milk is perfectly preserved and the quality of our product is instantly clear to the consumer."

 

For further information

Neleman
Derrick Neleman
31 (0)6 1241 1228.
hallo@wolk.je
 

Outsource Communications
Ilse Derijck
+32 2 451 00 12
ilse.derijck@outsource.be

 

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Ilse Derijck Outsource Communications
Ilse Derijck Outsource Communications
About O-I

About O-I 

At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.