Choosing glass was the obvious choice for Neleman. Glass not only radiates quality and purity but its unique properties make it the sustainable packaging of choice. As O-I is the global expert in the production of sustainable and brand differentiating glass containers, it became Neleman’s preferred partner.
"Both O-I and Neleman prioritise sustainability. We partnered last year to create the glass containers for the '50 Reasons & 30 Wishes' organic wines," says Sacco Jansen, Account Manager Food & NAB Benelux at O-I. "So we are proud that our glass has been chosen again, this time for an authentic milk product. Along with the fact that we both convey a message of sustainability, it confirms our good relationship."
Neleman is meeting the rising consumer demand for fair, sustainable, pure and safe products with its organic, fair-trade chocolate milk. The 500 ml Fraicheur bottle was chosen for its compatibility with the image of pure, fresh chocolate milk. The traditional look of the glass container creates a sense of nostalgia for the milk bottles of earlier times.
Derrick Neleman, founder of Neleman: "We wanted to see the purity of our product reflected in the packaging. With the traditional look of this new bottle, O-I did an excellent job of interpreting our desires and values. Furthermore, the flavour of the chocolate milk is perfectly preserved and the quality of our product is instantly clear to the consumer."
For further information
31 (0)6 1241 1228.
+32 2 451 00 12